Evolution of the Company
Established in 2001, Prior has evolved with time, from a humble trader to a premier automotive accessories
manufacturing company in India for four wheelers. The Company has a strong manufacturing unit covering an
area of 70,000 Sq ft, situated in Nathupur(kundli) Dist: Sonepat(Haryana), India. With a backup of highly qualified
professionals, Prior boasts significant compliments for its manufacturing of superior quality products which
comply with some of the most stringent dimensional specifications. Prior has pan India network of distributors
and dealers and also exports to neighboring Countries. Prior with its strategically located plant, fully automated
production line and stringent quality control procedures, in accordance with international standards, help check
Quality is Always First at Prior
The company is equipped with an excellent infrastructure that ensures high-quality production of world class
products at fairly competitive prices. All the products follow strict procedures for effective and efficient quality
checks before being approved for marketing by the management. We stick to the principle of "quality first,
service first, continuous improvement and innovation to meet the customers requirement" and "zero defect, zero
complaints" as the quality objective. So, in the spirit of continuous development and innovation, we always bear
one basic concept in mind-“Quality product for brand; Quality service for trust”.
Vision
TO BE RECOGNIZED AS THE LEADER IN THE AUTOMOTIVE ACCESSORY INDUSTRY BY...
• Being 'Customer Focused'
• Delivering 'Best in Class' quality products at cost effective price
• Being 'environmentally conscious' in the areas of energy efficiencies and pollution
• Establishing a performance culture that respects human values and team work
Mission
Our mission is to be an Automobile Accessories System Solution
provider and Build a Brand recognized by vehicle manufacturers
progressively all over the world.